Create engaging learning activities and compelling course content that enhances retention and transfer Work with subject matter experts and identify target audience’s training needs State instructional end goals and create content that matches them Visualize instructional graphics, the user interface and the finished product Conduct instructional research and analysis on learners and contexts Apply tested instructional design theories, practice and methods Provide exercises and activities that enhance the learning process Create supporting material/media (audio, video, simulations, role plays, games etc) Decide on the criteria used to judge learner’s performance and develop assessment instruments Maintain project documentation and course folders